4 Ways Marketers Can Take Responsibility for Their Data in 2020
Data is the currency we have at our disposal that’s informative, and which allows us to be more creative than a straight-up monetary budget. Understanding and maintaining our data...
How to Run Complex Lead Distribution with Pardot Forms
Do you have a ‘contact us’ form that needs to route and assign leads to sales users and multiple groups? You’re not alone! In this article we’ll show you...
Build Advanced Nurture Campaigns in Pardot Engagement Studio
Pardot Engagement Studio is designed for running lead nurture programs. Many marketers wonder how they can maximise Pardot to build advanced engagement programs that segment prospects by their level...
How to Pause a Marketing Cloud Journey
The ability to pause a Journey in Marketing Cloud is now available as standard functionality! Announced in the May 2020 release, Marketing Cloud users can now temporarily stop Journey...
How to Capture Product Interest in Pardot
Setting up Pardot automation to send relevant emails based on a prospect’s product interest gives you a great foundation for lead nurture. This is a popular tactic, especially for...
How to Set Up Progressive Profiling in Salesforce Marketing Cloud
As marketers, we know that it’s all about data – the more data you collect, the more you get to know your prospect or customer, building a richer profile...
