6 Salesforce Reports You Never Knew You Needed (for Marketing)
As a marketer using Salesforce, there is a ton of insight ready for you to tap into within your CRM by using standard Salesforce reports and dashboards. Aside from...
What is a Conversion? Tips for Mapping Out Marketing Conversions
Marketing is overloaded with buzzwords – and other words that have been said so many times that they begin to lose their meaning. One word (for me, at least)...
10 Ways Salesforce Automation Maximises Pardot Marketing
Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up a world of opportunity for Pardot...
Career Paths for Pardot Marketers – No Ninjas, Unicorns, or Rockstars
Marketing automation is a relatively new industry. You won’t find lifelong marketers (retiring now) that have worked with marketing automation their whole careers. This means it may not be...
Sender Authentication Package (SAP) for Marketing Cloud – Do you need it?
Sender Authentication Package (SAP) is a collection of tools that can help you step up your game in terms of email campaign deliverability. To put it another way, Salesforce...
What are Data Views? 5 Essential Salesforce Marketing Cloud Data Views
Data views are system-generated tables, known as data extensions (DEs), in Salesforce Marketing Cloud (SFMC). They contain different information about subscribers and events such as email/SMS sends, email opens,...
