Pardot forms are designed and managed entirely from Pardot. While Pardot does offer styling options in the Pardot form builder, these are somewhat limited:
If you’re looking for advanced customization for Pardot forms, the form builder options can pose challenges when you need to match your brand’s look and feel. The way that Pardot forms function means that customizing their style requires you to look beyond what the Pardot form builder offers.
As Lara Black, MVP and Pardot Pro, recently said: “HTML is HTML. CSS is CSS. The only thing ‘specific’ to Pardot is how to incorporate various Pardot elements”. What you will find, however, is that Pardot forms do have specific tags you need to understand in order to customize Pardot forms effectively.
I’ve scoured the web to find the best resources to enable you to master Pardot specific form styling. Happy styling!
1. Form Style Generator for Pardot Forms (Jenna Molby)
Skip past the need to learn Pardot-specific form tags with this amazing self-service resource. Jenna created a WYSIWYG for styling and customizing Pardot forms: “With only a couple of clicks you can customize every aspect of your Pardot form including: button color, label positioning and text color”. Once you’re happy with the preview, you only need to copy and paste the code into a Pardot layout template.
Visit the Pardot Form Style Generator.
While Jenna’s Form Style Generator is amazing, you may need to style existing forms on the fly. The following resources enable you to do just that.
2. SalesLabX Hacks
The best place to go if you want an overview of what each of the tags mean, for example:
3. Nebula Style Pardot Forms
‘Style Pardot forms to look like your own site’ is the first to be featured from Nebula’s ‘Doing More with Pardot Forms’ series. In this post, long-time Pardot expert Sarah Kelleher draws your attention to the ‘Import from URL’ button, which “copies the HTML from your site into the Layout Template”. See her advice for what you should do after you click that button here.
4. Creating variable height iframes
The common way to embed a Pardot form on your website is to use iframe, which comes with its own challenges – including when the form could change height.
“This could be when you use the progressive profiling or dependent fields, or when the forms responds to a device screen”, Sarah Kelleher points out. Luckily, she recommends iframe using seamless.js.
5. Pardot Form Customization Service
What if you can’t take on Pardot form customization? No judgement, this does go beyond point-and-click, and perhaps upskilling isn’t worth your time.
Well, you’re in luck. I also found a service run by Marcloud Consulting, a boutique Pardot consultancy based in the UK. Marcloud offer two options: to purchase a template from their Pardot form library, or request a completely custom design.
A good option for a time-stretched marketer, when you should take a realistic look at what is worth your time versus outsourcing.