![What is Salesforce Engage? Learn in 10 Points [Updated 2020]](https://www.salesforceben.com/wp-content/uploads/2017/08/What-is-Salesforce-Engage_-Learn-in-10-points.png "What is Salesforce Engage? Learn in 10 Points [Updated 2020]")
What is Salesforce Engage? Learn in 10 Points [Updated 2020]
Salesforce Engage is a Pardot product on a mission to bridge the gap between marketing and sales. You could say that it’s the Salesforce sales user’s window into relevant...
Ways to Capture Lead Source in Pardot and Salesforce
Lead Source is one data point that marketers have their eye on. The most basic way to describe Lead Source/Source is as a Salesforce/Pardot field which records where leads...
Changes to Pardot Login and Salesforce Identity Licenses
You may have seen this month’s Salesforce feature retirement notice that was sent out? It notified Pardot customers of the end of life for Pardot-only Logins, February 15, 2021...
Let’s Talk About Salesforce Lead Source
Lead Source is one Salesforce field that marketers have their eye on. The most basic way to describe the Lead Source field is as a Salesforce picklist field which...
Guide to Pardot Custom Objects – What You Can and Can’t Do
Being able to extend the Salesforce data model with custom objects is one of the biggest selling points of Salesforce. Pardot custom objects are the way you sync data...
10 Rules of AMPSEA: How Pardot Matches Same Email Address Prospect Activities
Since it was rolled out late 2016, Allow Multiple Prospects with Same Email Address (AMPSEA) has pleased some Pardot Admins, but frustrated and alluded many others. Before we go...
How to Build a Pardot Email Campaign Overview Report in Salesforce
Engagement History reporting gives us the opportunity to build Salesforce reports based on Pardot marketing asset performance data (you can read the full backstory in this post). In short,...
Pardot Webinar Connectors: How 5 Webinar Platforms Integrate with Pardot & Salesforce
Webinars are a popular tactic throughout the B2B customer lifecycle – from lead generation, to prospect education, and beyond to customer onboarding. With a wide range of uses, it’s...
Salesforce Connector for Pardot v1 vs. v2: Key Differences
There are now two versions of the Salesforce-Pardot connector that are known as ‘v1’ and ‘v2’. Perhaps it goes without saying that the v1 connector predates the newer v2...
4 Ways to Create Salesforce Contact Roles (and Get Accurate Campaign Influence Reporting)
Campaign Influence is arguably one of the most underutilized parts of Salesforce. When leveraged effectively, it helps marketing demonstrate ROI and show exactly which campaigns are influencing pipeline. But...
