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TIL: How to change the ”Not You?” text on Pardot Forms
3 years ago by Lucy Mazalon

TIL: How to change the ”Not You?” text on Pardot Forms

The TIL (Today I Learned) series are short posts about nice tips & tricks that solve little, everyday frustrations – or something remarkable that I have to share. The...

Potential new features to watch (Q3 2017): What’s in review on the Pardot IdeaExchange?
4 years ago by Lucy Mazalon

Potential new features to watch (Q3 2017): What’s in review on the Pardot IdeaExchange?

The Back Story The Salesforce IdeaExchange is my favourite section of the Success Community. It’s a forum-style area where Salesforce users can post ideas for should be included on...

TIL: Automatic Phone Number Formatting in Email Clients
4 years ago by Lucy Mazalon

TIL: Automatic Phone Number Formatting in Email Clients

The TIL (Today I Learned) series are short posts about nice tips & tricks that solve little, everyday frustrations – or something remarkable that I have to share. An...

TIL: Vanity URLs & the Pardot Recycle Bin
4 years ago by Lucy Mazalon

TIL: Vanity URLs & the Pardot Recycle Bin

The TIL (Today I Learned) series are short posts about nice tips & tricks that solve little, everyday frustrations – or something remarkable that I have to share. Today...

Summer Vaycay! Pardot’s best set-and-forget features [Infographic]
4 years ago by Lucy Mazalon

Summer Vaycay! Pardot’s best set-and-forget features [Infographic]

It’s summer – time to switch the inbox for a digital detox. Although businesses wind down, your marketing automation shouldn’t…here are 8 features you should leverage in Pardot to...

TIL: How to tell the Pardot Email Builder who’s boss.
4 years ago by Lucy Mazalon

TIL: How to tell the Pardot Email Builder who’s boss.

The TIL (Today I Learned) series are short posts about nice tips & tricks that solve little, everyday frustrations – or something remarkable that I have to share. Disclaimer:...

Emoji Marketing for B2B Audiences: making the case
4 years ago by Lucy Mazalon

Emoji Marketing for B2B Audiences: making the case

It’s World Emoji day – and what better way to mark this day than writing about their role in digital marketing. Let’s kick off with how emojis came to be,...

Getting To Know the Pardot Lifecycle Report [Infographic]
4 years ago by Lucy Mazalon

Getting To Know the Pardot Lifecycle Report [Infographic]

Our friends at Macram Digital have made a great infographic which explains the Lifecycle Reporting in Pardot from a business perspective. We should never lose sight of the fact that Marketing Automation...

Email Subject Lines in Pardot Emails – this time it’s personal.
4 years ago by Lucy Mazalon

Email Subject Lines in Pardot Emails – this time it’s personal.

Just like the ostrich stole your attention, you too need to grab people’s fleeting attention when you land in their inbox. I’m not suggesting we stuff our marketing communication...

Introducing Repeat Automation Rules in Pardot
4 years ago by Lucy Mazalon

Introducing Repeat Automation Rules in Pardot

This is exciting news for all the automation junkies out there. New enhancements to Automation Rules will allow users to create rules that have the ability to repeat, and define how...

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