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Notice the Google Outage? Check Your Email Bounce Reports in Pardot
2 months ago by Lucy Mazalon

Notice the Google Outage? Check Your Email Bounce Reports in Pardot

Do you remember Google experienced an outage December 14th 2020? Maybe the impacts weren’t as apparent stateside (reported between 03:47am to 4:32am PT); Europeans, on the other hand, would...

Pardot Consultant Study Guide – Overview of the ‘Evaluation’ Section [#1]
2 months ago by Lucy Mazalon

Pardot Consultant Study Guide – Overview of the ‘Evaluation’ Section [#1]

The ‘evaluation’ section of the Pardot Consultant exam is the first section of the outline. With its vague requirements and broad scope, it’s tempting to skim across this section....

Tools & Methods to Identify Business Needs – and Design a Strategy [Pardot Consultant Study Guide #3]
2 months ago by Lucy Mazalon

Tools & Methods to Identify Business Needs – and Design a Strategy [Pardot Consultant Study Guide #3]

The ‘evaluation’ section of the Pardot Consultant exam is the first section of the outline – and the hardest section to revise for. I’ve already covered a lot of...

Assess a Customer’s Current Salesforce and Pardot Landscape [Pardot Consultant Study Guide #2]
2 months ago by Lucy Mazalon

Assess a Customer’s Current Salesforce and Pardot Landscape [Pardot Consultant Study Guide #2]

As a Pardot consultant, I have worked on countless Pardot projects in different capacities – short-term, long-term, at the implementation stage, audits, general administration, and the ‘help-get-more-out-of-the-investment’ type. I...

Pardot Project Management – Framework to Improve your planning
2 months ago by Mohamed Bentriou

Pardot Project Management – Framework to Improve your planning

Identifying the role key stakeholders have in a project is the foundation for clear communication and ensures everyone knows how they contribute to the success of the project. As...

Pardot Predictions and Trends for 2021
2 months ago by Lucy Mazalon

Pardot Predictions and Trends for 2021

Pardot is evolving at a fast rate. At first, I found this speed of change alarming, yet now I am both accustomed to, and grateful for, the consistent updates....

6 Pardot New Year’s Resolutions for 2021
2 months ago by Lucy Mazalon

6 Pardot New Year’s Resolutions for 2021

It’s a very exciting time to be a Pardot marketer. Judging by the product roadmap and more, 2021 is going to be a wild ride for Pardot. Pair this...

Spring ‘21 New Pardot Features & Updates – Top 8
2 months ago by Lucy Mazalon

Spring ‘21 New Pardot Features & Updates – Top 8

The Salesforce Spring ’21 preview release notes are here which means more features are coming to Pardot in February 2021 (check your dates here). If you thought Salesforce couldn’t...

10 Cool Pardot Tricks I Learned at ParDreamin’
3 months ago by Lucy Mazalon

10 Cool Pardot Tricks I Learned at ParDreamin’

ParDreamin’ 2020 was the first Pardot specific conference, attracting 3400+ Pardot specialists and those curious to learn more about what this B2B marketing tool is all about. The 4-day...

True to the Core Pardot: Your Questions on the Future of Pardot, Answered
3 months ago by Lucy Mazalon

True to the Core Pardot: Your Questions on the Future of Pardot, Answered

The popular and highly anticipated “True to The Core” sessions were transformed into a monthly live broadcast, the first took place in July of this year. I love True...

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