How to Run Complex Lead Distribution with Pardot Forms
Do you have a ‘contact us’ form that needs to route and assign leads to sales users and multiple groups? You’re not alone! In this article we’ll show you...
Build Advanced Nurture Campaigns in Pardot Engagement Studio
Pardot Engagement Studio is designed for running lead nurture programs. Many marketers wonder how they can maximise Pardot to build advanced engagement programs that segment prospects by their level...
How to Capture Product Interest in Pardot
Setting up Pardot automation to send relevant emails based on a prospect’s product interest gives you a great foundation for lead nurture. This is a popular tactic, especially for...
A Brief History of Salesforce Marketing Cloud and Pardot
Salesforce Marketing Cloud and Pardot have become two of the leading tools for multi-channel marketing, and the go-to choices for Salesforce customers looking for marketing automation. In just 6...
![What is Salesforce Engage? Learn in 10 Points [Updated 2020]](https://salesforceben.com/wp-content/uploads/2017/08/What-is-Salesforce-Engage_-Learn-in-10-points.png "What is Salesforce Engage? Learn in 10 Points [Updated 2020]")
What is Salesforce Engage? Learn in 10 Points [Updated 2020]
Salesforce Engage is a Pardot product on a mission to bridge the gap between marketing and sales. You could say that it’s the Salesforce sales user’s window into relevant...
Ways to Capture Lead Source in Pardot and Salesforce
Lead Source is one data point that marketers have their eye on. The most basic way to describe Lead Source/Source is as a Salesforce/Pardot field which records where leads...
Top 10 Features of the Pardot Lightning Email Builder
The Lightning Email Builder for Pardot – possibly the most anticipated enhancement for Pardot marketers – comes to us as part of the new Content Builder in Salesforce Lightning,...
Pardot New Feature Preview: Salesforce Winter ’21 Release
The Salesforce Winter ’20 preview release notes have been dropped, and oh my – this release brings one highly anticipated feature to Pardot, among other nice updates to improve...
Should You Use Einstein Behavior Score, Pardot Score, or Both?
“Do you recommend using both Einstein Behavior Score and the Pardot Prospect Score functionality at the same time?” was a question that came to me recently that grabbed my...
How to Add Personalized Thank You Content to Pardot Forms
When a prospect completes your Pardot form, you have the option to redirect prospects to another landing page or you can display some sort of thank you content. Most...
