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4 HML Tricks for Advanced Pardot Personalization
1 day ago by Bill Fetter

4 HML Tricks for Advanced Pardot Personalization

Pardot introduced HML in late 2019 as the way to add personalization to Pardot assets. In short, HML is an update from the old %%Mergetag%% language in Pardot with...

How to Make Your Pardot Event Registration Invite-only
2 weeks ago by Lucy Mazalon

How to Make Your Pardot Event Registration Invite-only

Running event campaigns using Pardot, whether they are in-person or virtual, is a popular use case. What if you wanted to set up an invite-only event, just for a...

How to Send SMS Messages with Pardot Engagement Studio
2 weeks ago by Aman Ellis

How to Send SMS Messages with Pardot Engagement Studio

Time equals money – especially when it relates to your sales team – which is why more sales leaders are seeing the potential of marketing automation, and putting resources...

How to Set up Salesforce Identity Licenses for Pardot – Trick to Save Admin Headaches
3 weeks ago by Tom Ryan

How to Set up Salesforce Identity Licenses for Pardot – Trick to Save Admin Headaches

Pardot’s user authentication (Pardot-only logins) will be discontinued as part of the Spring ’21 release. All users logging into Pardot will be required to use Salesforce single sign-on (SSO)....

How to Measure Your Pardot Prospect Data Quality, Fast
4 weeks ago by Matt Lincoln

How to Measure Your Pardot Prospect Data Quality, Fast

Data quality is important for improving marketing personalization, identifying dormant Prospects, and finding untapped potential in your Prospect database. As a Pardot admin, we want to be making decisions...

Conditional Completion Actions with Pardot – What’s Next?
1 month ago by Lucy Mazalon

Conditional Completion Actions with Pardot – What’s Next?

Completion Actions are one type of Pardot automation that fires each time a prospect makes an activity on a marketing asset. You add Completion Actions to each individual email,...

What You Need to Know About Pardot Authentication (before Feb 15, 2021)
1 month ago by Lindsey Mark

What You Need to Know About Pardot Authentication (before Feb 15, 2021)

If you’re a Pardot Admin you’ve likely seen communications related to the Spring ’21 release specific to new Single Sign-On (SSO) changes. We’ve learned a lot when driving awareness...

Email to PDF for Pardot – Send Perfectly Formatted Email Proofs to Your Team
1 month ago by Lauren Drugan

Email to PDF for Pardot – Send Perfectly Formatted Email Proofs to Your Team

How many of us in Marketing Operations have heard, “Can you send me a copy of that Pardot email you sent yesterday?” Whether it’s from your boss, your sales...

Pardot API V5 – A Quick Introduction
1 month ago by Lucy Mazalon

Pardot API V5 – A Quick Introduction

Pardot can integrate with other platforms using its API. Simply put, an API is how two systems ’talk’ to each other. Looking at the tools in your martech stack,...

5 Pardot Email Template Best Practices for the Lightning Email Builder
1 month ago by Hannah Barron

5 Pardot Email Template Best Practices for the Lightning Email Builder

The new Lightning email experience for Pardot is finally here! Let’s take a look at 5 best practices to ensure your emails are set up for success! 1. Email...

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