4 HML Tricks for Advanced Pardot Personalization
Pardot introduced HML in late 2019 as the way to add personalization to Pardot assets. In short, HML is an update from the old %%Mergetag%% language in Pardot with...
How to Make Your Pardot Event Registration Invite-only
Running event campaigns using Pardot, whether they are in-person or virtual, is a popular use case. What if you wanted to set up an invite-only event, just for a...
How to Send SMS Messages with Pardot Engagement Studio
Time equals money – especially when it relates to your sales team – which is why more sales leaders are seeing the potential of marketing automation, and putting resources...
How to Set up Salesforce Identity Licenses for Pardot – Trick to Save Admin Headaches
Pardot’s user authentication (Pardot-only logins) will be discontinued as part of the Spring ’21 release. All users logging into Pardot will be required to use Salesforce single sign-on (SSO)....
How to Measure Your Pardot Prospect Data Quality, Fast
Data quality is important for improving marketing personalization, identifying dormant Prospects, and finding untapped potential in your Prospect database. As a Pardot admin, we want to be making decisions...
Conditional Completion Actions with Pardot – What’s Next?
Completion Actions are one type of Pardot automation that fires each time a prospect makes an activity on a marketing asset. You add Completion Actions to each individual email,...
What You Need to Know About Pardot Authentication (before Feb 15, 2021)
If you’re a Pardot Admin you’ve likely seen communications related to the Spring ’21 release specific to new Single Sign-On (SSO) changes. We’ve learned a lot when driving awareness...
Email to PDF for Pardot – Send Perfectly Formatted Email Proofs to Your Team
How many of us in Marketing Operations have heard, “Can you send me a copy of that Pardot email you sent yesterday?” Whether it’s from your boss, your sales...
Pardot API V5 – A Quick Introduction
Pardot can integrate with other platforms using its API. Simply put, an API is how two systems ’talk’ to each other. Looking at the tools in your martech stack,...
5 Pardot Email Template Best Practices for the Lightning Email Builder
The new Lightning email experience for Pardot is finally here! Let’s take a look at 5 best practices to ensure your emails are set up for success! 1. Email...
