Get Started with a Salesforce Marketing Cloud Career
A career in Marketing Cloud can be a very rewarding choice – especially with the demand for Marketing Cloud skills predicted to skyrocket over the next year and beyond....
How to Become a Salesforce Marketing Champion
The Salesforce ecosystem is more than just a tech sub-industry, extending to a thriving community that encourages product evangelism by rewarding individual #Trailblazers for their expertise and innovation. The...
![Pardot Consultant Study Guide – Overview of the ‘Evaluation’ Section [#1]](https://salesforceben.com/wp-content/uploads/2021/01/DRIP_Pardot-Consultant-SD_5-7.png "Pardot Consultant Study Guide – Overview of the ‘Evaluation’ Section [#1]")
Pardot Consultant Study Guide – Overview of the ‘Evaluation’ Section [#1]
The ‘evaluation’ section of the Pardot Consultant exam is the first section of the outline. With its vague requirements and broad scope, it’s tempting to skim across this section....
![Tools & Methods to Identify Business Needs – and Design a Strategy [Pardot Consultant Study Guide #3]](https://salesforceben.com/wp-content/uploads/2021/01/DRIP_Pardot-Consultant-SD_5-8.png "Tools & Methods to Identify Business Needs – and Design a Strategy [Pardot Consultant Study Guide #3]")
Tools & Methods to Identify Business Needs – and Design a Strategy [Pardot Consultant Study Guide #3]
The ‘evaluation’ section of the Pardot Consultant exam is the first section of the outline – and the hardest section to revise for. I’ve already covered a lot of...
![Assess a Customer’s Current Salesforce and Pardot Landscape [Pardot Consultant Study Guide #2]](https://salesforceben.com/wp-content/uploads/2021/01/DRIP_Pardot-Consultant-SD_5-6.png "Assess a Customer’s Current Salesforce and Pardot Landscape [Pardot Consultant Study Guide #2]")
Assess a Customer’s Current Salesforce and Pardot Landscape [Pardot Consultant Study Guide #2]
As a Pardot consultant, I have worked on countless Pardot projects in different capacities – short-term, long-term, at the implementation stage, audits, general administration, and the ‘help-get-more-out-of-the-investment’ type. I...
6 Pardot New Year’s Resolutions for 2021
It’s a very exciting time to be a Pardot marketer. Judging by the product roadmap and more, 2021 is going to be a wild ride for Pardot. Pair this...
Which Marketing Cloud Certification Should I Pass First?
There are four Marketing Cloud certifications for Salesforce marketing professionals to pass, each tailored to specialists with different role responsibilities and years of experience. Which Marketing Cloud certification should...
Marketing Cloud Administrator Certification Guide & Tips
Entry-level 3-6 months No Prerequisites 200 Table of Contents Preparing for the Marketing Cloud Administrator Certification The Marketing Cloud Administrator certification is aimed at admins who run a Marketing...
How Travel Expands Marketing Horizons: Chat with Brian Coles
Brian Coles is a Pardot lead architect…with a twist! I was looking forward to this conversation with Brian because he is quite an extraordinary person. I first met Brian...
6 Recommended Podcasts for Pardot, Marketing Cloud & Salesforce Marketers
Salesforce is a technology that is constantly changing, so our knowledge can’t stay static either. I have found that the vast majority of Pardot Admins, Marketing Cloud professionals and...
