Last year, Salesforce announced that they were retiring their data backup service in July 2020.
But in a twist of events, Salesforce announced yesterday that they have reversed their decision to end the Data Recovery Service, effective immediately.
Data Recovery Service
Data Recovery is a service that Salesforce provides in the event of irretrievable data loss. If you’ve completed a data loading exercise, or made some config changes that have gone horribly wrong, and you have no backup, then the Data Recovery Service is your last port of call.
The service costs $10,000, and can take around 6-8 weeks to get the data and metadata restored.
According to Salesforce, this process is very cumbersome it did not make sense to continue, due to the cost and time associated with retrieving the data.
However, Salesforce has done a complete U-turn on this, and as per their blog article released yesterday.
“We have reversed our decision to end our Data Recovery Service, effective immediately.”
The New World of Backup In Salesforce
In the announcement article, Salesforce wanted us to learn three things…
- The Data Recovery Service is back
- If you are looking for a solution that goes beyond native Salesforce backup solutions like the Weekly Data Export, then the AppExchange is full of partner solutions available here.
- Lastly, Salesforce “will pilot Salesforce backup and restore services built natively on the Platform this summer.”
In an unexpected twist, Salesforce has not only reversed their decision to end the Data Recovery Service, but it looks like they are also bringing out their own backup solution that lives on the Salesforce platform.
This is an interesting move from Salesforce, as it’s an obvious upsell to existing customers to ensure that their data is protected even in the event of user error. The $10k price tag, and 6-8 week lead time for the data recovery service is also a good motivator for customers to purchase a backup solution of their own.
However, with OwnBackup currently leading the charge in the ISV Backup space with 3,000+ customers, and having just raised $167.5 Million. It will be interesting to see how Salesforce develops their product alongside some of their biggest partners.
Any further thoughts? Let us know in the comments below!